One of the best ways to connect with a culture is by sharing a drink the way the locals do. Drinking culture in different parts of the world represent social, historical, and cultural practices that allow you to learn and participate. Japan, Mexico, and Russia all have unique and distinctive drinking practices. If you’re traveling through one of these countries, here’s how to appreciate their iconic drinks like a respectful guest, not just a curious tourist.
In Japan, drinking sake is a practice of harmony and respect, like so many of its other traditions. Sake is a rice wine that is served warm or cold depending on the season and style. When sharing sake, tradition says you should never pour your own. Instead, pour for your companion, and they’ll return the favor. Sake is often enjoyed during celebrations or over a quiet meal. If you’re invited to a sake tasting or a dinner in someone’s home, it’s a sign of trust and welcoming you in. It’s a unique beverage with subtle flavors so sip slowly, and take time to enjoy the company.
Over in Mexico, tequila has a lively and proud heritage. And while tequila is often tossed back as a shot with lime and salt in the U.S., real Mexican tequila is meant to be sipped and savored. Produced from the blue agave plant, tequila is deeply tied to Mexican land and culture, particularly in the state of Jalisco. Locals often drink it neat or in a bandera—three shots served in the colors of the Mexican flag: lime juice (green), tequila (white), and sangrita (red, a spicy tomato-based chaser). Whether you’re at a street festival or a family gathering, tequila flows with laughter, stories, and often, music. Many grocery stores will also provide tequila tastings where you can truly appreciate and enjoy the differences among various types of tequila.
In Russia, vodka is more than a drink—it’s practically a national symbol. Traditionally served ice-cold and straight, vodka is part of both casual get-togethers and formal toasts. Drinking vodka in Russia often comes with a sense of ritual. There’s usually food involved such as pickles, bread, or caviar. And a toast is usually given with every round. Russians take their toasts seriously, and you’ll earn respect if you make yours heartfelt and sincere.
No matter where you go, drinking traditions tell stories—of place, of people, of pride. Like food, drinking is a gateway into culture and celebration, allowing you to be more deeply involved in the place you’re visiting. If you’re lucky enough to share a glass with someone in their home country, take the time to understand the culture behind the drink.
