Coffee represents cultures from different parts of the world. In some places, drinking coffee is a social practice, while in others it represents connection, and in some it is simply a caffeine boost to help get through the day. From sweet and creamy brews in Southeast Asia to bold and earthy varieties in South America, every country has its own unique spin on this beloved beverage. For coffee lovers, trying coffee from around the world is a way to connect to culture and plug in to longstanding traditions.
In Vietnam, coffee is a full sensory experience. Introduced by the French in the 19th century, Vietnamese coffee has evolved into something truly unique, and its distinct flavors have become increasingly popular in Western countries. Vietnamese coffee is typically brewed with a slow-dripping metal filter called a phin, and served over sweetened condensed milk as cà phê sữa đá, making it a rich, strong, and icy delight. More adventurous drinkers should try egg coffee (cà phê trứng), where whipped egg yolk and sugar are layered on top of hot coffee, creating a creamy, custard-like topping. Coffee shops here are vibrant social hubs, and spending time here can enhance the coffee-drinking experience.
Cross the globe to Colombia, one of the world’s most famous coffee producers. In fact, more than 25% of the U.S.’s coffee imports are from Colombia. The coffee bean plantations are known for creating coffee with a smooth, balanced flavor profile. Colombian coffee is typically mild, with notes of citrus or chocolate. Locals often enjoy it as tinto, a small, black cup of lightly sweetened coffee served throughout the day. In contrast to Vietnam’s elaborate preparations, Colombia’s coffee culture is rooted in simplicity and quality. Visiting a Colombian coffee farm offers a fascinating firsthand look at the journey of the coffee bean to the beverage.
In Italy, espresso is king. Coffee here is fast, strong, and social (like the people). Italians usually stand at a bar for a quick shot of espresso, often several times a day. Milk-based drinks like cappuccino are reserved for mornings, and ordering one after noon might earn you a raised eyebrow. The ritual is sacred—precise, unhurried, and deeply woven into daily life.
Meanwhile, in Ethiopia, the birthplace of coffee, the drink is steeped in ceremony. Coffee is often brewed in a clay pot called a jebena and served in three rounds, symbolizing friendship and respect. It’s rich, aromatic, and frequently infused with spices like cardamom or cinnamon.
Around the world, coffee reflects culture—its flavors shaped by climate, tradition, and local tastes. Each cup tells a story, and for travelers, there’s no better way to connect with a place than by savoring its signature brew.